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A show about the challenging, rewarding, and complex inner terrain of building a business that’s part of your spiritual assignment — creative, service-driven, and inseparable from who you are. We explore the emotional patterns, nervous system responses, identity shifts, and shadow work that surface when your livelihood is also your calling. Hosted by veteran life and business coach Cera Byer, with unpolished, nuanced conversations — solo and with guests — about self-concept, capacity, visibility, boundaries, spiritual growth, and the inner edges of heart-centered entrepreneurship in late-stage capitalism.
Episodes

Thursday May 15, 2025
Thursday May 15, 2025
High-ticket investments can be game-changers for business growth—but they can also be deeply uncomfortable. So how do you know when that discomfort is part of the growth process... and when it’s actually a sign to pause?
In this episode, I’m pulling back the curtain on what really happens when you make a stretchy investment in your business. We’re talking about:
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The difference between scarcity and risk aversion (and why it matters)
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Why playing it safe with low-ticket courses is keeping you stuck
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How to tell when a high-ticket investment is a smart stretch vs. a financial strain
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The mindset shift that turns investments into momentum—not just expenses
If you’ve been circling the decision to invest at a higher level, or you’ve found yourself buying low-ticket offers that never move the needle, this episode will help you understand exactly where the resistance is coming from—and what to do about it.
Listen in and learn how to make smart, stretchy investments that actually create momentum—not just more financial pressure.
Powerhouse Mastermind starts in TWO WEEKS.
Apply here: https://www.intuitiveedgecoaching.com/powerhouse
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